Meg Wolff, Director of Marketing and Engagement

Meg Wolff

Director, Marketing & Engagement

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Professional Summary

Marketing leader with 15+ years bridging entertainment studios, Fortune 500 brands, and creator communities. Expert in go-to-market strategy, experiential activations, influencer programs, and sponsorship portfolios—translating complex stakeholder needs into campaigns that compound over time.

Experience

Director, Marketing & Engagement

Jan 2024 – Present

Scout Productions | Burbank, California, United States · Hybrid

  • Led go-to-market strategies and 360-degree marketing plans across Netflix, Peacock, HBO Max, E!, and Oxygen productions — spanning experiential activations, social and digital content, influencer marketing, licensing extensions, and brand integrations including LEGO, Walmart, and StockX.
  • Built OMG Fashun's creator community from scratch for Julia Fox's E! series — identifying aligned creators in the conscious fashion space, developing the community value proposition, and growing an authentic platform of fashion disruptors.
  • Structured and executed brand integrations including Tan France + Eli Lilly Zepbound and Jonathan Van Ness + Antoni Porowski + QuickBooks — negotiating directly with talent agencies and managing content approvals across owned social platforms.
  • Led Fab Five Live, a sold-out multi-city live experience series featuring the Queer Eye cast — managing end-to-end strategy, sponsor integrations, talent partnerships, and on-site execution across five markets with 360-degree social and digital extensions.
  • Built and managed brand partnerships for MerPeople (Netflix) with Virgin Voyages and Atlantis Bahamas — negotiating deal terms, defining activation scope, and stewarding partner relationships from concept through delivery.
  • Relaunched Queer Eye's TikTok strategy — building original content franchises, planning a sequenced four-week content calendar, and achieving 9M+ impressions and 700K+ likes.

Senior Manager, Business Development

Jul 2020 – Dec 2023

Scout Productions | Full-time

Trade Out Producer

Jun 2018 – Jul 2020

Scout Productions | Contract

  • Negotiated product integrations for Emmy-winning shows Queer Eye S3/S4 on Netflix and Home Made Simple with Laila Ali S8 & S9 on OWN Network.
  • Secured over 300 deals totaling over $2.3M in trade out value, offsetting production costs.

Director, Sponsorship Sales

Sep 2019 – Present

Altitude Summit | Contract

Premier national conference for creative entrepreneurs and lifestyle influencers — 650+ attendees with 2.8B+ combined community reach.

  • Lead end-to-end design and execution of brand experience programs for a portfolio of Fortune 500 and lifestyle brand partners — translating each partner's objectives into tailored activations that connect authentically with a highly influential audience of creators and entrepreneurs.
  • Design and manage interactive brand installations, sponsored dinners, educational seminars, and 1:1 expert meeting programs — creating environments where brand presence feels culturally earned rather than transactional.
  • Extend on-site activations into digital and hybrid channels — developing content capture strategies and social amplification plans that expand reach well beyond the live event footprint.
  • Manage multi-brand portfolio simultaneously across sponsorship scoping, budget oversight, stakeholder communication, and on-site execution — maintaining a cohesive, premium event experience season over season.

Marketing Communications Manager

Apr 2019 – Jul 2021

Weld-On | Anaheim, California, United States · On-site | Part-time

  • Developed and managed organic social media presence and thematic content series — building a consistent brand voice and content calendar across platforms for a B2B industrial brand.
  • Conceived and scoped a learning-focused video series and launched a long-form blog content program featuring Weld-On products — building SEO infrastructure and educational brand assets from the ground up.
  • Led RFP development for a new combined website merging Christy's and Weld-On digital properties, and managed updates to the Weld-On app — overseeing vendor relationships and technical requirements through the process.

Director of Client Services

Aug 2014 – Aug 2020

Pollinate Media Group | On-site | Full-time

  • Owned Fortune 500 influencer marketing portfolio including Unilever (Dove, Huggies), Clorox, Kimberly-Clark, Intuit, and Tyson — contributing to $4M+ in annual revenue retention through strategic stewardship, proactive account growth, and consistent delivery excellence.
  • Developed and managed end-to-end creator partnership programs — overseeing talent identification, vetting, contract negotiation, content review, performance reporting, and ongoing relationship management across a multi-brand portfolio.
  • Built measurement frameworks tracking CPM, engagement rates, and audience impact — translating campaign analytics into executive-ready insights and forward-looking strategic recommendations for senior brand stakeholders.
  • Drove double-digit year-over-year revenue growth through organic account expansion and new business pitch contributions — developing influencer strategy frameworks and presenting to senior brand leadership.
  • Led and mentored account managers and junior staff — building a high-performing team culture with clear accountability structures and a relentless focus on creative quality and campaign impact.

Marketing Communications Manager

Jan 2018 – Apr 2019

T. Christy Enterprises | Anaheim, CA · On-site | Part-time

  • Competitively selected and implemented digital asset management tool for creation of full product line catalog.
  • Created and published 150+ page catalog.

Account Director, Convergence

Jun 2006 – Aug 2014

TPN | Marina del Rey, CA | Full-time

Clients: Walmart, Sears Holdings Corporation, The Hershey Company, Jockey, Tropicana, The Clorox Company, Mike's Hard Lemonade, Bimbo Bakeries USA, Constellation Brands, Southern California Honda Dealers, Taco Bell, Cricket Wireless, and Princess Cruises.

  • Managed multimillion-dollar integrated marketing programs for major consumer brands including Walmart, Kmart, Sears, Hershey, Tropicana, Taco Bell, and Princess Cruises — spanning retail, digital, experiential, and entertainment channels with full P&L accountability.
  • Built entertainment partnership frameworks and negotiated talent and promotional agreements — managing cross-functional execution across agency, client, and external partner teams simultaneously.
  • Contributed to agency new business pitches and RFP responses — developing strategic positioning and campaign narratives that supported wins across multiple brand categories.

Expertise & Skills

tactic Strategy

Go-to-market Sponsorship sales Brand integrations Measurement frameworks

handshake Partnerships

Talent negotiations Agency stewardship Retail integrations Creator communities

groups Leadership

Team mentoring 360° campaign ops Stakeholder management Pitch development

Education

Bachelor of Arts, English

Davidson College

2002 – 2006