Selected Works

Bridging the gap between complex product logic and human-centered narratives. A curated selection of entertainment marketing, brand partnerships, experiential activations, and social campaigns.

The Fab Five Live tour poster featuring the Queer Eye cast and five-city tour dates.
Events Integrations

Fab Five Live

Led a sold-out multi-city live experience series featuring the Queer Eye cast—managing end-to-end strategy, sponsor integrations, talent partnerships, and on-site execution across five markets.

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Sold-out shows across New York, Los Angeles, Chicago, Washington D.C., and Philadelphia — including the Beacon Theatre, Dolby Theatre, and Chicago Theatre.

Managed sponsor integrations, talent partnerships, and on-site execution with 360-degree social and digital extensions across all five markets.

OMG Fashun with Julia Fox promotional key art featuring Julia Fox and robotic styling arms.
Influencer Branded Content

OMG Fashun Creator Community

Built Julia Fox's E! series creator community from scratch—identifying aligned creators in conscious fashion, developing the value proposition, and growing an authentic platform of fashion disruptors.

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Identified and recruited creators aligned with the show's conscious fashion positioning, then shaped the community's value proposition from the ground up.

Grew an authentic platform of fashion disruptors that extended the series beyond broadcast into an owned creator ecosystem.

MerPeople Netflix documentary series poster featuring a mermaid performer underwater.
Brand Partnerships

MerPeople Brand Partnerships

Built and managed brand partnerships for MerPeople (Netflix) with Virgin Voyages and Atlantis Bahamas—negotiating deal terms, defining activation scope, and stewarding partner relationships.

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Negotiated deal terms and defined activation scope for travel and hospitality partners tied to the series' underwater and performance themes.

Stewarded Virgin Voyages and Atlantis Bahamas relationships from concept through delivery, ensuring partner activations felt native to the show's world.

Social media content creation setup with phone and creative tools.
Branded Content

Queer Eye TikTok Relaunch

Relaunched Queer Eye's TikTok strategy—building original content franchises, planning a sequenced four-week content calendar, and achieving 9M+ impressions and 700K+ likes.

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Built original content franchises tailored to TikTok's format and the Fab Five's on-screen chemistry, rather than repurposing long-form clips.

Planned and executed a sequenced four-week content calendar that drove 9M+ impressions and 700K+ likes on the relaunched channel.

Conference hall with attendees at a professional summit event.
Events Brand Partnerships

Altitude Summit Sponsorship Portfolio

Lead end-to-end design and execution of brand experience programs for Fortune 500 and lifestyle brand partners at a premier national creator conference—650+ attendees, 2.8B+ combined community reach.

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Designed interactive brand installations, sponsored dinners, educational seminars, and 1:1 expert meeting programs for a portfolio of Fortune 500 and lifestyle brand partners.

Extended on-site activations into digital and hybrid channels — developing content capture strategies and social amplification plans that expanded reach well beyond the live event footprint.

Professional meeting with team collaborating on a brand campaign strategy.
Integrations Brand Partnerships

Talent-Led Brand Integrations

Structured and executed integrations including Tan France + Eli Lilly Zepbound and Jonathan Van Ness + Antoni Porowski + QuickBooks—negotiating with talent agencies and managing content approvals.

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Negotiated directly with talent agencies on integrations spanning pharmaceutical, financial services, and consumer brand categories.

Managed content approvals and stewardship across owned social platforms, ensuring talent-forward creative felt authentic to both the show and the partner brand.